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At TYR Swim Store (“we”, “us”, or “our”), we value your privacy as much as you value performance in the water. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website tyrswimstore.com (the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

1. Information We Collect

We collect information that helps us deliver championship-level service to competitive swimmers and aquatic enthusiasts:

  • Personal Information: When you make a purchase, create an account, or contact customer service, we collect information such as your name, email address, shipping address, payment details (processed securely through PCI-DSS compliant systems), and phone number.
  • Transaction Data: Details about purchases you’ve made, including products ordered, payment method, and order history.
  • Technical Data: IP address, browser type, operating system, referring URLs, device information, and Site usage data collected through cookies and similar technologies.
  • Preferences: Information about your product interests and shopping preferences to help us recommend gear that gives you the competitive edge.

2. How We Use Your Information

We use your information with the same precision we apply to our competition swimwear:

  • To process and fulfill your orders for swimwear, accessories, and gear
  • To provide customer support that “swims laps around typical support”
  • To improve our products and services through analysis of shopping patterns
  • To send you relevant product updates and promotions (only with your consent)
  • To prevent fraud and enhance the security of our Site
  • To comply with legal obligations and protect our rights

3. Data Sharing and Disclosure

Like a relay team, we only pass your data when necessary for smooth operations:

  • Service Providers: We share information with trusted third parties who assist with payment processing (Visa, MasterCard, PayPal), shipping, marketing, and website operations. These partners are contractually obligated to protect your data.
  • Legal Requirements: We may disclose information when required by law or to protect our rights, property, or safety.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.
  • International Transfers: As we serve swimmers worldwide (excluding some Asian/remote regions), your data may be processed outside your home country but always with adequate protection.

We never sell your personal information to third parties.

4. Data Storage and Security

Your financial data receives the same technical treatment as our hydrodynamic fabrics:

  • All transactions are protected by 256-bit SSL encryption – like seamless bonding technology for your data
  • We are PCI-DSS compliant, meeting the strictest security standards
  • Payment data is not stored on our servers after transaction completion
  • We implement physical, electronic, and administrative safeguards to protect your information
  • Data is retained only as long as necessary for business purposes or legal requirements

5. Your Rights and Choices

You have control over your personal information, just as you control your performance in the pool:

  • Access & Correction: You may review and update your account information at any time
  • Marketing Preferences: Opt-out of promotional emails by clicking “unsubscribe”
  • Account Deletion: Request deletion of your account by contacting customer service
  • Data Portability: Request a copy of your personal data in a structured format
  • Do Not Track: Our Site does not currently respond to “Do Not Track” signals

To exercise these rights, email [email protected]. We’ll respond before you finish your cool-down laps (typically within 24-48 hours).

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

  • Essential Cookies: Necessary for secure checkout and account functionality
  • Performance Cookies: Help us improve our Site’s speed and performance
  • Analytics Cookies: Allow us to understand how swimmers interact with our Site
  • Advertising Cookies: Help us show relevant product recommendations (you can opt-out)

You can manage cookie preferences through your browser settings. Disabling cookies may affect Site functionality.

7. Children’s Privacy

Our products appeal to young athletes, but our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it immediately.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We’ll notify you of significant changes by posting the new policy on our Site with an updated “Last Updated” date.

9. Contact Us

For questions about this Privacy Policy or our privacy practices, contact us at:

TYR Swim Store
4218 Tully Street
Detroit, MI 48219
United States
Email: [email protected]